Applications of Strategic Enrollment Management

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Presenter:

Chad May, Office of the Secretary of Higher Education of New Jersey
 
Prerequisites:
To participate in this workshop, an attendee will need to:

1. Have an interest in using IR work to support enrollment management. The intended audience are novice to intermediate IR practitioners, as well as those who are often asked questions related to recruitment and retention and need some assistance in identifying the right data and analytic procedures to assist their institutions. This workshop is really an overview of how IR can support enrollment management initiatives form recruitment, financial aid, to retention, and graduation.
2. Have an awareness of National Student Clearinghouse StudentTracker data; however, more time will be spent on Strategic Enrollment Management (SEM) planning, data structures, and analyses that help answer SEM questions.
3. Undertake a collaborative dialogue of where IR/IE should and does fit in supporting SEM activities at an institution.

 
Description:
This half-day workshop will explore the many applications of IR work to Strategic Enrollment Management. We will show how some advanced statistical techniques can be used to support enrollment management and admissions processes through the robust analysis of non-enrolled students, non-returning students, and future educational paths of degree-earners. We will show multiple applications to a variety of institutional questions around top strategic enrollment management questions. Participants will get a full sense of how IR/IE work can integrate and work to inform enrollment strategy and be a powerful change agent at the institution.
 
Intended Learning Outcomes:
Workshop participants will be able to do the following at the conclusion of this workshop:

1. Describe and define Strategic Enrollment Management (SEM) planning. Identify various ways in which their IR/IE Office does or can assist in the SEM planning, development, and implementation process.
2. Identify standard data, structures, and sources that are fairly easily accessible to IR practitioners to provide robust analysis to assist in SEM activities.
3. Identify, describe, and analyze the various uses of the National Student Clearinghouse StudentTracker data.
4. Prepare the data files necessary to do a number of standard analyses that will be presented during the workshop as well as extend the ideas and data elements possible to ask and answer additional research questions related to Strategic Enrollment Management.
5. Synthesize and analyze their capacity to assist their institutions in some or all of the following: financial aid leveraging, competitor analysis, price sensitivity, evaluating student fit, and helping put the SEM pieces together to form a whole picture to inform overall enrollment strategy.